February 27,th 2008
"Marketing Feedback Cards Go Digital Via Cell Phones" news article by Laurie Sullivan of Marketing Daily News
"A better way to find out what the customer thinks" news article by Tom Barlow of Wallet Pop News
February 24,th 2008
"2008 OSCARS Ads Using iPhone, Facebook, and Web" press release on Yahoo! News
"Students Vote on 2008 Oscars" press release on Market Watch
"Vote on Oscars ads and trailers with your iPhone" blog on iPhone Thailand
"and the Oscar goes to..." blog on iPhone Blog.DE
"Students Vote on 2008 Oscars Ads" press release on AOL Money & Finance
"Students Vote on 2008 Oscars using iPhone" blog by iPhone Blogger
"Students Vote on 2008 OSCARS Ads Using iPhone, Facebook, and Web Polling Technology from MIMIEO" press release on Film Distributor Association
February 20,th 2008
"Mimieo testing effectiveness of Oscar trailers, ads" news article by Lauren Mooney of Mobile Marketer News
February 17,th 2008
"As Celebrities Prepare for OSCARS, Fans Flock to MIMIEO to Vote on Movie Trailers " multi-media press release on Business Wire
"Fans Vote on Oscars Using MIMIEO" press release on Yahoo! News
February 16,th 2008
"'Iron Man' fans look forward to May 2" by Andrew A. Smith of Commerical Appeal
February 15,th 2008
"Branding Lies Here" by Gaurav Shukla of Brand Blog
"Students vote on Oscars using iPhone, Facebook" by Dennis Sellers of Macsimum News
February 14,th 2008
"Students Vote on Oscars" press release on AOL Money News
"Students Vote on Oscars using iPhone" press release on Hollywood Industry Online
"Real-Time Feedback from Super Bowl Consumers" on the iThinkEd Blog
"Students Poll Thousands During 80th Annual Academy Awards" press release on Yahoo! Finance
"Students Vote on OSCARS Using iPhone and Facebook for 80th Annual Academy Awards" press release on Market Watch
"2008 OSCARS: Students Poll Thousands During 80th Annual Academy Awards" press release on Reuters
"Students Poll During Academy Awards" blog on Boggy Woggy!
February 13,th 2008
"Marvel shows its faith in 'Iron Man'" by Andrew A. Smith of Scripps News
February 7,th 2008
"More On Ad-Data From Super Bowl 2008 " by Hank Feeser of ThinkBeta Blog
February 5,th 2008
"Science, IT Grads Test Real-Time Marketing App On Super Bowl Ads" by Laurie Sullivan of Marketing Daily
"Super Bowl Ads Summary: From top rank to those that stank" by Jeff Crites of Consumer Passion
February 4,th 2008
"Radio Interview with Glenn Allison" by Regine Schlesinger of WBBM Radio. Download the interview part1 (1.6MB WAV) and part2 (1.6MB WAV)
"Super Bowl Ads: Mimieo.com’s Analysis " by Hank Feeser ofThinkBeta Blog.
"Super Bowl Ad Rankings" press release on AOL Money and Finance.
"Northwestern Students Rank IRONMAN Best and SalesGenie.com Worst" on Forbes.
"Students Rank IRONMAN Best in Super Bowl" press release on Yahoo! Finance News.
"Super Bowl XLII Ad Rankings" on CNET News.
"SalesGenie.com Worst in Super Bowl XLII" press release on FOX Business News.
February 1,st 2008
"Northwestern Students use iPhone and Facebook to Poll Super Bowl Ad Effectiveness
" press release on Investors Business Daily
January 31,st 2008
"Northwestern Students Use iPhone and MIMIEO for Super Bowl" press release on Wall Street Journal
"2008 Super Bowl Ads" PR on Reuters
"Students Poll Super Bowl Ads" press release on Forbes
"Super Bowl Ad Rankings" press release on MarketWatch from Dow Jones
"Students use iPhone and MIMIEO for 2008 Super Bowl Ads" press release on Morningstar
"2008 Super Bowl Ads - Northwestern Students use iPhone and MIMIEO to Uncover Surprising New Results" press release on CNBC
"University Students to Poll iPhone users during Superbowl" story on iPhone World
"2008 Super Bowl Ads - Northwestern Students use iPhone and MIMIEO to Uncover Surprising New Results" press release on Boston Herald
January 27,th 2008
Download the MIMIEO fact sheet (389KB PDF) for additional information on the Super Bowl ad and Oscars trailer voting.